In hindsight, talking about athleisure or sneakers right now seems fairly meaningless given what is going on in the world. We say we keep people in our thoughts and prayers, but really unless we know people affected, I don’t believe … Continue Reading Adaptation Since Covid
I’ve hit Under Armour a lot in my past couple articles with some of their published issues and controversies regarding … Continue Reading Curry Goes Against the Flow
Typically with every corporation you have an end of year report to evaluate what went well and what could be … Continue Reading Reebok’s Question and Answer
In my last post, I spoke about how brands are going to have to start making some tough decisions when … Continue Reading How Can Brands Show Their Commitment to Consumers
This summer there are a lot of brands and players who have no choice but to question their standings with … Continue Reading Commitment Issues
Sometimes sneaker fans, myself included, can be incredibly opinionated and critical about shoes, releases, and companies that seem to be … Continue Reading Learning From the Bubble
One of the things you get as an iphone user is your weekly usage updates. I’m sure there are a … Continue Reading Thinking Outside the Bubble
With NBA players arriving in Orlando, there’s been excitement and vibrancy amongst fans, podcasters, and sports media. It’s not only … Continue Reading Inside the NBA Bubble
With basketball season set to return in the coming weeks, this is going to change the timelines on marketing and … Continue Reading Brand Marketing for the Future
There has been recent talk over the past couple weekends about the possibility of the NBA resuming it’s season in … Continue Reading Outside Looking In: What Brands Can do to Help Players Inside the Bubble
Black. A word that often denotes negativity, black heart or soul, blacklisted when you’re unwelcome, black sheep when you’re a … Continue Reading Your Hashtag is not Enough
Over the course of the Covid-19 crisis, many celebrities, athletes, and musicians have been focusing on growing their brand and … Continue Reading Chink in the Armour, ctd.
In December 1996, I was given the choice of Jordan twelves or a birthday party. I chose Jordan twelves and … Continue Reading Baby Sneakerhead
Covid-19, coronavirus, has had an insurmountable impact on our global society and it has obviously affected the local and global … Continue Reading Sneaker Marketing No Longer the Wave
We’re at an interesting time. We’re at a point in human society where we’ve become used to being in close … Continue Reading Cargo Shorts and Drip? Is New Balance the New Wave?
In an article I read earlier today on Soul Collector, Puma discussed their positive growth and increasing brand awareness when … Continue Reading Chink in the Armour