I’ve hit Under Armour a lot in my past couple articles with some of their published issues and controversies regarding … Continue Reading Curry Goes Against the Flow
Typically with every corporation you have an end of year report to evaluate what went well and what could be … Continue Reading Reebok’s Question and Answer
In my last post, I spoke about how brands are going to have to start making some tough decisions when … Continue Reading How Can Brands Show Their Commitment to Consumers
This summer there are a lot of brands and players who have no choice but to question their standings with … Continue Reading Commitment Issues
Sometimes sneaker fans, myself included, can be incredibly opinionated and critical about shoes, releases, and companies that seem to be … Continue Reading Learning From the Bubble
One of the things you get as an iphone user is your weekly usage updates. I’m sure there are a … Continue Reading Thinking Outside the Bubble
With NBA players arriving in Orlando, there’s been excitement and vibrancy amongst fans, podcasters, and sports media. It’s not only … Continue Reading Inside the NBA Bubble
With basketball season set to return in the coming weeks, this is going to change the timelines on marketing and … Continue Reading Brand Marketing for the Future
There has been recent talk over the past couple weekends about the possibility of the NBA resuming it’s season in … Continue Reading Outside Looking In: What Brands Can do to Help Players Inside the Bubble
Black. A word that often denotes negativity, black heart or soul, blacklisted when you’re unwelcome, black sheep when you’re a … Continue Reading Your Hashtag is not Enough
Over the course of the Covid-19 crisis, many celebrities, athletes, and musicians have been focusing on growing their brand and … Continue Reading Chink in the Armour, ctd.
In December 1996, I was given the choice of Jordan twelves or a birthday party. I chose Jordan twelves and … Continue Reading Baby Sneakerhead
Covid-19, coronavirus, has had an insurmountable impact on our global society and it has obviously affected the local and global … Continue Reading Sneaker Marketing No Longer the Wave
We’re at an interesting time. We’re at a point in human society where we’ve become used to being in close … Continue Reading Cargo Shorts and Drip? Is New Balance the New Wave?
In an article I read earlier today on Soul Collector, Puma discussed their positive growth and increasing brand awareness when … Continue Reading Chink in the Armour
Right now in the month of August there is an in between phase. We were waiting and anticipating free agency … Continue Reading Does this brand make me look bad?